Welcome to the project!

This is your space to apply as you keep learning. This project is divided into 4 sections, with each one having it's own brief. As you complete watching a module, come back here and apply it to that specific section. This will help you cement your learnings.

Happy building. Let's get into it.

Let's dive right in.

Once you choose the problem statement, here's what you'll do next in 4 steps:

1/ Conduct short-term research

Go through the decision framework for short-term and long-term research. For this purpose of this project, pick short-term research since timeline is a constraint. Figure out the kind of users to speak to, conduct user interviews by probing and shadowing and gather research data. This is the most crucial step of this project.

2/ Convert research into actionable insights

Gather all the research data and uncover actionable insights from it. Make sure to articulate these well and prioritise top insights from different user segments.

3/ Build a narrative and craft your story

Next step, and the most fun one. Here start by identifying the core theme and message for your story. Then, craft a compelling narrative and build your story by getting all visual elements in order, whether that's imagery, typography, videos and more.

4/ Create a distribution plan

A great story needs to be heard, and how you distribute that story is just as important as crafting it. Think about where your audience is and how they consume content.

1/ How to pick the right problem statement?

Pick an upcoming product/feature/campaign for your own product or company. Since you have most context on your product and users, this is your best bet to see your learnings in action.

If this is not a feasible option for you, pick a product you've worked on in the past/ or an industry you intend to work for in the future. It will also help you build a solid proof of work.

2/ How to approach the project?

This project is divided into 4 sections. Each section has a separate brief. The ideal flow would be to complete watching a module, and then completing the project section for it. Doing this in a progressive manner would help.